Maggie

MOTION + VIDEO

Shelley

BRAND + DESIGN

Tom

STRATEGY + SOUND

  • Increase engagement and accelerate your sales cycle. TOTF content has to educate, explain, and entertain—in 90 seconds or less.

    → Workpatterns

  • Launching a new product or service? Highlight new features, showcase results, and build customer confidence.

    → Cresta

  • Real credibility comes from real customers. Tell a story with a challenge, solution, outcomes, and even heroes.

    → The Innocence Project

  • Cut through the feed with animated ads built for TikTok, LinkedIn, Instagram, and beyond. Short, sharp, and impossible to scroll past.more.

    → Ntiva

What we do

  • Lights, camera, action! Humanize your brand by putting your people front and center.

    → ChurnZero

  • Elevate your website with motion. Interactive animations increase engagement, ensuring a seamless experience across devices.

  • Spread awareness and make connections. Inspire meaningful change that compels viewers to take action.

    → ACEP

  • Build buzz before your event with promo videos that drive registrations and get people genuinely excited to show up.

    → Superplannen

Our process

01 Strategy
We’ll kick things off with one question—what’s your primary goal? Our comprehensive Creative Brief outlines video placement, target personas, and measurable objectives. Once we’ve reached a strategy, timeline, and budget you’re happy with, our team will prepare the entire production plan.

02 Script Development

No one knows your customers, products, and services better than you. We’ll combine your industry knowledge with our video expertise to structure your story—pain points, differentiators, benefits, and key results. We specialize in writing for voiceover, with the right tone, conversational pacing, and narrative for video.

03 Moodboard

Our team curates a collection of visual ideas and inspiration that drives the creative direction of the video. This includes icons, fonts, use of stock or live-action footage, and product UI treatment. We build on your brand guide and the script language by adding design concepts that enhance the narrative.

04 Storyboard

A full-color storyboard illustrates everything—scene-by-scene. At this stage, you’ll be able to see what the final video will really look and feel like, before we’ve even animated a frame. We include detailed descriptions that provide context on the animation and how it aligns with the script.

05 Soundscape

Taking into consideration, age, gender, and mood, we’ll cast a professional voiceover artist to be the voice of your brand. Music isn’t just dropped in the background, we’re experts at audio-mixing, and mastering to create a fully-formed custom soundscape.

06 Motion Design

Animation principles like anticipation, overshoot, squash and stretch, guide our work. Key-framing involves carefully refining motion curves, with custom code & expressions. The final touches include layering in nuanced and realistic sound FX to make the motion feel real.

07 Review + Revisions

Based on your budget and timeline, we offer one or two rounds of major review and revisions to make sure that we get it right. Using our video review platform, your key stakeholders can add time-coded comments and feedback right inside the video.

08 Social Shorts

One video alone can't do it all; especially if it just sits on your homepage. A successful video campaign includes additional versions specifically intended for promotion on social. Whether organic or paid, on TikTok or LinkedIn, we’re thinking about the whole social strategy.

09 Delivery + Launch

We’ll work with your team to manage the internal rollout, external launch process, and website implementation. Our custom Video Launch Guide outlines what to post where, description tips, plus everything you need to know about titles, thumbnails, and captions.

FAQs

  • Our standard timeline for a full video campaign is about 14 weeks. This can vary greatly depending on the scope and complexity of the project. Factors such as the length of the video, the number of locations and shoots involved, post-production requirements, and visual style can all affect the timeline. For every project, we build out a custom production plan that fits your budget and schedule.

  • Our team has a presence in San Francisco and Washington, DC, but we will travel wherever you need us to be.

  • We work on everything from short animated ads, to long-form product demos. Trends change and we’re constantly developing new techniques. Every project we take on is customized to the brand. Don’t see an example in our portfolio? Chances are we’ve done it or we know someone who has.

  • Obviously, Motiio (moh-tee-oh) is a word we made up. It’s what happens when you smush motion and studio… pretty straightforward. When two words are blended to create a new word, they’re actually called portmanteau words (yes, that’s an official term, like brunch or froyo). It sounds basic but our M.O. is making things simple and memorable. Something new that feels right.

  • Yes, we’re a small women-owned studio. You can consider our core team an extension of yours. One of the perks of working with us is that the people you meet on Day 1 will be there through the finish line. No project is too big or too small. We’ve built a strong network of trusted partners to jump on board when necessary.

  • Send us an email at info@motiio.com. We’re here to help.