THE PREDICTIVE INDEX
Better Work. Better World.
Creative Direction・Script ・Motion Design
More than just an Assessment
Most people know The Predictive Index for their behavioral assessment, but that’s just the beginning. We set out to reframe the conversation by shifting from a product-focused explainer to a story about the full employee journey. The video opens with a universal pain point: hiring challenges that lead to stressed managers and disengaged teams. From there, we build curiosity around PI’s broader impact and how their approach to talent optimization helps leaders align people and strategy at every stage—not just during recruitment.
A new look for a legacy brand
Alongside the narrative, we helped evolve PI’s brand in motion. We introduced a serif typeface that reflects their deep history and expertise. Grainy gradients and tactile collage elements bring a more human, layered feel to the visuals. The system is thoughtful, flexible, and built to express the complexity of people and the workplace in a way that feels both grounded and fresh.
Collaborator: Nick Jenkins
Motiio has that rare mix of precision and vision. They nailed every detail and requirement while still bringing fresh, creative ideas to the table over multiple projects. Working with them is seamless, and the end result blew us away.
Steve Messina
Director of Brand Marketing