Motiio Mythbusters: Working with a Creative Agency
Searching for the right agency can be a lot like dating. It can be daunting at first, and it needs to feel right. A strong relationship requires trust, effective transmission, a shared commitment to success, and of course, a bit of fun! A great agency should become a trusted extension of your team—working hand-in-hand to achieve targeted objectives and bring your vision to life.
So if you've been contemplating working with a creative agency but find yourself harboring some reservations about the process, we're here to help dispel some of the myths that may be holding you back. While we can’t speak for all agencies, here’s our take at Motiio.
Myth: Creative agencies are focused on their own portfolios, not results.
Of course, agencies aim to make projects they’re proud of, but the main goal is to create impactful campaigns that achieve measurable results. Reputable creative agencies understand that their success is intrinsically tied to delivering tangible outcomes for their clients.
At Motiio, we like to kick things off with one question—what’s your primary goal? Our comprehensive Creative Brief outlines video placement, target personas, and measurable objectives. This becomes our North Star throughout the entire process. We understand the value in setting goals and tracking outcomes. Videos make a major first impression, increase engagement, and crucially, can accelerate your sales cycle.
Myth: They’re not familiar with our brand or industry
You are the expert on your brand, but sometimes you need a fresh set of eyes. By collaborating closely with you, an agency can effectively capture your idea and convey it in a new way. Reputable agencies invest time in research and analysis to familiarize themselves with your message, target audience, and industry landscape. Their expertise lies in translating your unique brand identity into compelling video content.
We love a puzzle and have the ability to adapt to new products, markets, and customer personas. We always do our homework—watching demos, studying pitch decks, and examining competitors. How can we think differently? How can we inspire action? Let’s put all the ideas on the table. Our process champions collaboration—iterative exploration as a team.
Myth: Video is too expensive.
The most prevalent myth is that working with a creative agency for video production is prohibitively expensive. Video content is a crucial sales and marketing asset, with a typical lifespan of 2+ years. It's important to view video as an investment in your brand. With the potential to increase brand awareness, drive conversions, and foster customer loyalty, the value of video becomes evident as it continues to be shared, rewatched, and discovered by new audiences over time.
What’s that saying? There’s a lid for every pot. While it's true that hiring professionals and investing in high-quality production may come with a cost, we provide tailored solutions to fit a range of budgets. We can help optimize your resources and deliver exceptional results within your financial parameters.
Myth: The real work will get passed off to a junior team member.
As a small women-owned business, you can consider our core team an extension of yours. One of the perks of working with Motiio is that the people you meet on Day 1 will be there through the finish line. When we need to scale production, we rely on our strong network of trusted partners—talented specialists who help us take on big projects and accelerated timelines.
Working with people you genuinely enjoy, especially for an outside partner, is crucial. Consistency in these relationships is what adds magic to the mix. When you're working with a consistent crew, the trust is there, ideas flow freely, and communication is effortless. If you can find a team that feels right, the rest will follow.
Myth: I can achieve the same results in-house.
While it's totally possible to create videos in-house, working with a creative agency brings numerous advantages. Agencies have access to a wide range of professional equipment, specialized software, and a talented team of creatives. Their expertise can elevate production value and help achieve results that may be too time-consuming or challenging to replicate internally.
Everyone on our team has experience as an in-house creative. So we know it may be tempting to believe that you can make great videos for cheap, but the reality is that quality video requires appropriate exploration. Even high-volume, social-first video content requires creative direction and a streamlined production strategy.
Myth: Once the video is finished, the agency's work is done.
A successful video campaign goes beyond just one video. Launch strategy should include additional versions specifically intended for promotion on social—whether organic or paid, on TikTok or LinkedIn.
At Motiio, we work with your team to manage the internal rollout, external launch process, and website implementation. Our custom Video Launch Guide outlines what to post where, description tips, plus everything you need to know about titles, thumbnails, and captions.
Did we debunk your fears? We hope you can approach working with a creative agency for video production with a little more confidence and a realistic understanding of the process and benefits. If you want to know more, or have some specific questions, get in touch with us at info@motiio.com.