Have you ever been in a meeting and someone drops a word or acronym and you have no clue what they mean? We’re sometimes guilty of that–forgetting that not everyone spends all of their time talking about video. So we thought it would be helpful to put together a little cheat sheet of the common words, files types, and editing styles that we frequently use. Many of these you may already know, but you might find a few you didn't.

Lazy Scriptwriting: Say goodbye to “easy-to-use”, “robust”, and “now more than ever”. Start with real conversations for authentic scripts. Sh*tty Stock: Office B-Roll is over party! There’s nothing more distracting than cheesy, generic stock. Please, no more pointing at laptops in slow motion. Force Feeding UI: Simplify UI, and prioritize flow. Future-proof product with slightly abstracted elements.

It's often the visuals that make a video. However, cool visuals alone are not enough to create successful content. Often overlooked but incredibly powerful, sound design helps to bring animation to life, making motion more realistic. Whether it's the subtle typing behind UI, that swooshing sound of a transition, or the culminating note for a logo reveal, sound design enhances the overall story.

Ever heard of the Recency Bias or Frequency Illusion? It’s that phenomenon where once you become aware of something, you start noticing it everywhere. Well lately, I’ve been experiencing that with yellow throwback typefaces. It seems like the year of yellow is upon us, and even big names like Google and Progressive are embracing it. 

So, why does this trend work?

Searching for the right agency can be a lot like dating. It can be daunting at first, and it needs to feel right. A great agency should become a trusted extension of your team—working hand-in-hand to achieve targeted objectives and bring your vision to life.

From the start, Customer Success Stories have been a mainstay at Motiio. After years of perfecting the process (we’ve done both the cheap & the cheesy), we've put together the top five tips to make your Customer Success Stories stand out.

LinkedIn's algorithm was designed to prioritize video content in users' feeds. It favors posts with higher engagement rates and looping animations encourage users to interact.

If you're in B2B SaaS and aren’t using video as a marketing tool, I hate to say it, but you’re missing out. Video is essential, and when you look at the data, it's not hard to see why.